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The 2014 Jeep Wrangler combines touches of refinement with the basic off-roading attitude that has made it a legend. A smoother and more fuel efficient Chrysler Pentastar V-6 engine is one of the main improvements in this latest in a long line of rugged Jeep Wranglers.
The Dodge brand has been recognized by Fast Company as one of the “World’s 50 Most Innovative Companies” in the magazine’s Most Innovative Companies issue (March 2014), available on newsstands Feb. 17 and online at http://www.fastcompany.com/MIC.
The magazine chose Dodge “for being part of the conversation, no matter what” as exemplified by many brand initiatives that delivered results, including its recent Dodge Durango advertising campaign featuring Ron Burgundy (Will Farrell), the fictional character in Paramount Picture’s “Anchorman” movie franchise. The ads helped lift Durango sales 59 percent in October 2013.
“How exciting to be recognized by Fast Company, an innovator and leader in its own right, and to be among such a prestigious group of world-renown companies,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “The campaigns and partnerships we create for each of our brands are as individual and different as the brands themselves. The Dodge initiatives Fast Company highlighted convey a mind-set that is purely Dodge.”
“Muscle cars to multi-passenger vehicles, Dodge gives you performance and technology with an attitude and presence that transforms an everyday vehicle into a personal statement,” said Tim Kuniskis, President and CEO, Dodge Brand. “In an industry that is getting more and more commoditized, we capture this brand attitude and swagger in our marketing recipe to spark conversation and consideration.”
Fast Company also saluted Dodge for product placements and partnerships, reaching “nearly every type of driver,” that resulted in “people taking notice.” Dodge brand sales were up 14 percent in 2013 marking 14 consecutive months of year-over-year sales growth.
Other brand initiatives last year included partnering with Universal Pictures on the “Fast & Furious 6” movie, the SyFy channel for its “Defiance” TV series, and a partnership with international music superstar Pitbull for Dodge Dart ads targeting multicultural millennial consumers.
Fast Company’s annual Most Innovative Companies issue honors businesses including Google, Amazon, Airbnb and Nike (last year’s Most Innovative Company), along with such rising newcomers as GoPro, GoldieBlox, and FitBit. The Most Innovative Companies is Fast Company’s most significant, high profile editorial effort of the year. The editorial team spends months gathering and sifting data to identify those enterprises that exemplify the best in business from across the economy and around the world. The end result is a package that dares to be different, emphasizing not just revenue growth and profit margins but also progressive, sustainable business models and an ethos of creativity.
Chrysler Group recently took top honors in two categories in the 2014 MotorWeek Drivers’ Choice Awards. The 2014 Ram 1500 earned Best Pickup Truck for the second year in a row and the all-new 2014 Jeep Cherokee wins Best Small Utility. MotorWeek, television’s longest running automotive series has presented the Drivers’ Choice Awards annually since 1983.
“I was really impressed with the Ram 1500 when it won last year. After I drove the EcoDiesel I felt completely justified in making the 1500 a back-to-back winner,” said John Davis, host and creator of MotorWeek. “And, this is the best Cherokee yet. Hugs the road like a car and slings mud like a true truck. Really an awesome on and off-road utility that fully lives up to the Cherokee name.”
MotorWeek editors evaluated vehicles to judge the best new cars and trucks of the year based on what consumers value most: price, practicality, performance and fuel efficiency. The best models are then selected for each category. The annual award aims to produce a list of winners that can be used as a practical guide for car shopping.
“MotorWeek is a well-established source of information for consumers and we’re thrilled to accept their Drivers’ Choice Award for both the Ram 1500 and our all-new Jeep Cherokee,” said Reid Bigland, Head of U.S. Sales, Chrysler Group LLC. “These awards were earned in two of the most competitive segments in the automotive industry. Third party recognition from MotorWeek affirms the hard work and commitment of Ram and Jeep employees to deliver great products.”
Chrysler Group LLC’s Street and Racing Technology brand is expanding its 2014 model lineup by offering new Satin Vapor Editions of its Chrysler 300 SRT, Dodge Challenger SRT and Dodge Charger SRT models. These new SRT Satin Vapor Edition models made their debuts at this year’s Chicago Auto Show last week.
“We’re responding to the diversifying tastes of our performance enthusiast customers by expanding our product lineup to offer more custom models straight from the factory,” said Ralph Gilles, President and CEO – SRT Brand and Motorsports, Chrysler Group LLC. “Building on our core vehicle strategy, the Satin Vapor Edition models add some swagger with new, brand-exclusive finishes and content that augment the value proposition of our popular ‘Core’ price classes.”
Keeping exclusivity in mind, every Satin Vapor Edition package is tailored to fit the individual design and personality of each featured SRT model.
New 300 SRT Satin Vapor Edition
On the exterior, the new Satin Vapor Edition of the 300 SRT offers 20-inch by-9-inch forged-aluminum split five-spoke wheels with a Black Satin Vapor Chrome finish, Satin Black mirrors, Satin Black spoiler, grey 6.4-liter HEMI® badge, Satin Black roof and red Brembo calipers. Exterior paint colors include Bright White, Billet Silver and Granite Crystal. An optional black body stripe also is available.
The interior of the 300 SRT Satin Vapor Edition features black seats trimmed in Nappa leather with ultra-suede inserts various matte carbon and piano black accents surrounding the instrument panel, door bezels and center console.
Under the hood of every 300 SRT model is the 6.4-liter HEMI V-8 delivering 470 horsepower (351 kW) and 470 lb.-ft. (637 N•m) of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.
The manufacturer’s suggested retail price (MSRP) of the 300 SRT Satin Vapor Edition package is $2,300.
New Challenger SRT Satin Vapor Edition
The new Challenger SRT Satin Vapor Edition features 20-inch by-9-inch forged-aluminum split five-spoke wheels with a Black Satin Vapor Chrome finish, Satin Black mirrors, grey 392 HEMI badge, red Brembo calipers and Satin Black fuel door. The Challenger SRT Satin Vapor Edition is available in Bright White, TorRed, Header Orange and Graphite.
The Challenger SRT is powered by the proven 392-cubic inch (6.4-liter) HEMI V-8 that delivers 470 horsepower (351 kW) and 470 lb.-ft. (637 N•m) of torque. The torque band is extremely flat allowing for strong standing starts and improved straight-line performance throughout the rpm range.
The MSRP of the Challenger SRT Satin Vapor Edition package is $1,700.
New Charger SRT Satin Vapor Edition
The Charger SRT Satin Vapor Edition offers 20-inch by-9-inch forged aluminum split five-spoke wheels with a Black Satin Vapor Chrome finish, Satin Black Super Bee tail graphic, Satin Black roof and hood, Satin Black mirrors and spoiler, grey 392 HEMI badge and red Brembo calipers. Available exterior colors include Bright White, Billet Silver, TorRed and Graphite.
On the interior, the Charger SRT Satin Vapor Edition features premium black seats trimmed in Nappa leather with ultra-suede inserts and includes the Uconnect Media Center with the 8.4-inch touchscreen LED display.
The Charger SRT Satin Vapor Edition is powered by the same 6.4-liter HEMI V-8 that delivers 470 horsepower (351 kW) and 470 (637 N•m) lb.-ft. of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.
The MSRP of the Charger SRT Satin Vapor Edition package is $2,330.